The New Arena Football League Logo

Arena Football League Unveils New Logo

Philadelphia, Pa. - The Arena Football League (AFL) has officially unveiled its new logo. This is the first time the League introduced a new logo since 2003, and is a monumental shift in visual identity. The new logo, while still embracing its AFL Legacy, signifies the path moving forward as a next-generation sports league. AFL games are perfectly designed for a game-oriented world that is increasingly reliant on broadband ... Full Story